One of the great advantages of digitizing a business is the speed at which you can reach, consume or consult the content that you want. This provision should always be taken into account when creating and managing our website. If the load of our content is not fast enough we can scare away a lot of visits and all our work would be in vain. If you're not sure that your WordPress page is loading at the highest speed possible, maybe you should make sure it is. Luckily for that purpose many tools have been created that analyze our web so that we know our mistakes.
The most popular one is Pingdom , which puts above all else the accessibility and readability of non-experienced users. After entering the address of our website we will only have to choose from what point we want to be analyzed. For many people only information from a European server will be useful, but if part of your users live in America you can also choose to analyze the speed from there.
Once we have clicked on "start test" will not leave several sections. The one that interests us the most is the time it takes for us to load our page. It will give us a web optimization score and if we are above average . It is also important to look at the weight of our page, the fewer megs we show, the better the user experience; Therefore, if we believe that the web weighs more than it should, it has already given us a point to start with: reduce the content or compress it to increase the upload speed.
Further down, it focuses more on the problems that have been encountered to facilitate smoother navigation. Improving aspects with a low score will help us reduce the time it takes to display the entire web.
Another frequently used tool is PageSpeed Insights by Google . The main attraction of the Google service is that it offers a more in-depth study of the page and even an analysis focused on mobile devices. Insights gives us a very detailed report of everything we can improve both the desktop and mobile experience so we can optimize our WordPress templates to the maximum and thus achieve the least possible time of loading.
What else can I do to optimize my website?
Some WordPress plugins can help us optimize the loading time in ways that would be very complex to do manually. CSS above the fold and Lazy Load speed up data management, since they allow you not to load the entire web at the same time, but will load while scrolling. In this way, access to the web will be faster than loading the total data before they are visible.
With all these tips and the right hosting, not only will you have the fastest navigation possible, but will improve your positioning in Google, because the loading speed is taken into account to improve SEO. After all, the searcher knows how users are, and one like the other, always prefer a fast web and quickly abandon the slow.